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Book Information
356 pages • digital • first pub 2017 • 16 editions
ISBN/UID: 9781101980347
Format: Digital
Language: English
Publisher: Penguin Press
Edition Pub Date: Not specified
Description
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence,...
Community Reviews
Content Warnings
356 pages • digital • 2017
ISBN/UID: 9781101980347
Format: Digital
Language: English
Publisher: Penguin Press
Edition Pub Date: Not specified
Description
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence,...
Community Reviews
Content Warnings