Getting to Plan B by John W. Mullins, John W. Mullins, Randy Komisar
Getting to Plan B

John W. Mullins, John W. Mullins, Randy Komisar

missing page info Add in missing page information first pub 2009 (view editions)

informative medium-paced
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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succee...

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