The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization by Jay B. Barney, Manoel Amorim, Carlos Júlio

The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization

Jay B. Barney, Manoel Amorim, Carlos Júlio

240 pages missing pub info (view editions)

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Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy prof...

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