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Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion

Robert B. Cialdini

320 pages 1984

28 editions

nonfiction business psychology challenging informative medium-paced
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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