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Book Information
248 pages • hardcover • 1 edition
ISBN/UID: 9780470844243
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 16 Apr 2004
Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering...
Community Reviews
Content Warnings
248 pages • hardcover
ISBN/UID: 9780470844243
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 16 Apr 2004
Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering...
Community Reviews
Content Warnings