Guerrilla Advertising by Jay Conrad Levinson

Guerrilla Advertising

Jay Conrad Levinson

304 pages first pub 1994 (view editions)

business informative lighthearted medium-paced
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Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to f...

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