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Book Information
304 pages • paperback • first pub 2004 • 7 editions
ISBN/UID: 9780131877290
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for comp...
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Content Warnings
304 pages • paperback • 2004
ISBN/UID: 9780131877290
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for comp...
Community Reviews
Content Warnings