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Book Information
285 pages • paperback • 2 editions
ISBN/UID: 9780470538807
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 08 Mar 2010
Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each...
Community Reviews
Content Warnings
285 pages • paperback
ISBN/UID: 9780470538807
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 08 Mar 2010
Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each...
Community Reviews
Content Warnings