Location Is (still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One by David R. Bell, David R. Bell

Location Is (still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

David R. Bell, David R. Bell

240 pages • first pub 2014 (view editions)

nonfiction business technology informative medium-paced
Powered by AI (Beta)
Loading...

Description

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Interne...

Read more

Community Reviews

Loading...

Content Warnings

Loading...