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292 pages • first pub 2009 (view editions)
ISBN/UID: 9781591026877
Format: Hardcover
Language: English
Publisher: Prometheus Books
Edition Pub Date: 01 April 2009
Description
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strat...
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292 pages • first pub 2009 (view editions)
ISBN/UID: 9781591026877
Format: Hardcover
Language: English
Publisher: Prometheus Books
Edition Pub Date: 01 April 2009
Description
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strat...