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960 pages • paperback • 2 editions
ISBN/UID: 9780071146333
Format: Paperback
Language: English
Publisher: McGraw-Hill Education (ISE Editions)
Edition Pub Date: 01 Dec 1996
Description
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment o...
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960 pages • paperback
ISBN/UID: 9780071146333
Format: Paperback
Language: English
Publisher: McGraw-Hill Education (ISE Editions)
Edition Pub Date: 01 Dec 1996
Description
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment o...