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Book Information
missing page info • hardcover • first pub 1967 • 3 editions
ISBN/UID: 9780132435109
Format: Hardcover
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 Dec 1967
Description
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just d...
Community Reviews
Content Warnings
missing page info • hardcover • 1967
ISBN/UID: 9780132435109
Format: Hardcover
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 Dec 1967
Description
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just d...
Community Reviews
Content Warnings