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Book Information
191 pages • hardcover • first pub 2014 • 16 editions
ISBN/UID: 9780981808291
Format: Hardcover
Language: English
Publisher: Obsidian Press
Edition Pub Date: Not specified
Description
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach t...
Community Reviews
Content Warnings
191 pages • hardcover • 2014
ISBN/UID: 9780981808291
Format: Hardcover
Language: English
Publisher: Obsidian Press
Edition Pub Date: Not specified
Description
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach t...
Community Reviews
Content Warnings