Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities by Grant McCracken

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Grant McCracken

174 pages • first pub 1988 (view editions)

nonfiction business sociology informative medium-paced
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Description

This is a book about the origins and the imperative of the consumer society. It shows how consumer goods and consumer behavior are shaped by culture and probes the cultural systems of advertising, fashion, collecting, lifestyle, ownership, and sel...

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