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Book Information
230 pages • hardcover • 2 editions
ISBN/UID: 9780521811101
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 Jun 2003
Description
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension ...
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Content Warnings
230 pages • hardcover
ISBN/UID: 9780521811101
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 Jun 2003
Description
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension ...
Community Reviews
Content Warnings