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New Products Management by C. Merle Crawford
New Products Management

C. Merle Crawford

New Products Management

C. Merle Crawford with C. Anthony Di Benedetto

560 pages hardcover 1983

3 editions

nonfiction business informative medium-paced
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Provides future product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organiza...

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