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Book Information
105 pages • paperback • 2 editions
ISBN/UID: 9783642067853
Format: Paperback
Language: English
Publisher: Springer
Edition Pub Date: 30 Nov 2010
Description
Web Personalization can be de?ned as any set of actions that can tailor the Webexperiencetoaparticularuserorsetofusers. Toachievee?ectivepers- alization, organizationsmustrelyonallavailabledata, includingtheusageand click-stream data (re?ecting us...
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105 pages • paperback
ISBN/UID: 9783642067853
Format: Paperback
Language: English
Publisher: Springer
Edition Pub Date: 30 Nov 2010
Description
Web Personalization can be de?ned as any set of actions that can tailor the Webexperiencetoaparticularuserorsetofusers. Toachievee?ectivepers- alization, organizationsmustrelyonallavailabledata, includingtheusageand click-stream data (re?ecting us...