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Book Information
326 pages • paperback • 1 edition
ISBN/UID: 9780980138290
Format: Paperback
Language: English
Publisher: Lts Press
Edition Pub Date: 01 May 2013
Description
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand...
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Content Warnings
326 pages • paperback
ISBN/UID: 9780980138290
Format: Paperback
Language: English
Publisher: Lts Press
Edition Pub Date: 01 May 2013
Description
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand...
Community Reviews
Content Warnings