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Book Information
9h 37m • audio • first pub 2019 • 32 editions user-added
ISBN/UID: None
Format: Audio
Language: English
Publisher: Penguin Audio (Penguin Classics)
Edition Pub Date: Not specified
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...
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Audiobook edition 9h 37m • audio • 2019
ISBN/UID: None
Format: Audio
Language: English
Publisher: Penguin Audio (Penguin Classics)
Edition Pub Date: Not specified
user-added
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...