The Essential Guide to Marketing by Charles River Editors

The Essential Guide to Marketing

Charles River Editors

66 pages missing pub info (view editions)

nonfiction business economics informative lighthearted medium-paced
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It's been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketin...

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