Color Graphics: The Power of Color in Graphic Design by Leatrice Eiseman, Cheryl Dangel Cullen, Karen Triedman

Color Graphics: The Power of Color in Graphic Design

Leatrice Eiseman, Cheryl Dangel Cullen, Karen Triedman

176 pages • first pub 2002 (view editions)

informative reflective medium-paced
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Color communicates instantly. Even before the text in a layout is read and the words register, the color scheme has already conveyed something on a subconscious level. Color has strong emotional connotations: "yellow" stands for cowards, "red" for...

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