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Handbook of Research on Decision-Making Techniques in Financial Marketing by

Handbook of Research on Decision-Making Techniques in Financial Marketing

Springer International Handbooks of Education

600 pages missing pub info (view editions)

nonfiction education health challenging informative medium-paced
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Description

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a ma...

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