Handbook of Research on Decision-Making Techniques in Financial Marketing by

Springer International Handbooks of Education

Handbook of Research on Decision-Making Techniques in Financial Marketing

600 pages hardcover

732 editions

nonfiction education health challenging informative medium-paced
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Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a ma...

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