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272 pages • missing pub info (view editions)
ISBN/UID: 9780231178242
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Edition Pub Date: 09 January 2018
Description
As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectati...
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272 pages • missing pub info (view editions)
ISBN/UID: 9780231178242
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Edition Pub Date: 09 January 2018
Description
As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectati...