Emotional Design: Why We Love (Or Hate) Everyday Things by Donald A. Norman

Emotional Design: Why We Love (Or Hate) Everyday Things

Donald A. Norman

257 pages paperback 2003

14 editions

nonfiction business design psychology informative reflective slow-paced
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...

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