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Book Information
272 pages • paperback • first pub 2003 • 5 editions
ISBN/UID: 9780738208626
Format: Paperback
Language: English
Publisher: Basic Books
Edition Pub Date: 19 Feb 2004
Description
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen ...
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Content Warnings
272 pages • paperback • 2003
ISBN/UID: 9780738208626
Format: Paperback
Language: English
Publisher: Basic Books
Edition Pub Date: 19 Feb 2004
Description
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen ...
Community Reviews
Content Warnings