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Book Information
280 pages • hardcover • 2 editions
ISBN/UID: 9781138678828
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Mar 2018
Description
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping ...
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Content Warnings
280 pages • hardcover
ISBN/UID: 9781138678828
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Mar 2018
Description
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping ...
Community Reviews
Content Warnings