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758 pages • first pub 2008 (view editions)
ISBN/UID: 9780073381053
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. ...
Community Reviews
Content Warnings
758 pages • first pub 2008 (view editions)
ISBN/UID: 9780073381053
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. ...
Community Reviews
Content Warnings