Divining Desire: Focus Groups and the Culture of Consultation by Liza Featherstone

Divining Desire: Focus Groups and the Culture of Consultation

Liza Featherstone

254 pages 2017

2 editions

nonfiction history informative reflective slow-paced
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Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV ...

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