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414 pages • missing pub info (view editions)
ISBN/UID: 9781560249894
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 29 June 1996
Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which ...
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414 pages • missing pub info (view editions)
ISBN/UID: 9781560249894
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 29 June 1996
Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which ...