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International Marketing: Sociopolitical and Behavioral Aspects by Erdener Kaynak

International Marketing: Sociopolitical and Behavioral Aspects

Erdener Kaynak

414 pages missing pub info (view editions)

nonfiction business economics
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Description

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which ...

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