Developing the Public Relations Campaign: A Team-Based Approach by Randy Bobbitt, William R. Bobbitt, Ruth Sullivan

Developing the Public Relations Campaign: A Team-Based Approach

Randy Bobbitt, William R. Bobbitt, Ruth Sullivan

284 pages paperback

2 editions

nonfiction business economics
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North C...

Show More

Community Reviews

Loading...

Content Warnings

Loading...