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Book Information
272 pages • paperback • first pub 2006 • 4 editions
ISBN/UID: 9781451655315
Format: Paperback
Language: English
Publisher: Free Press
Edition Pub Date: Not specified
Description
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imaginati...
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Content Warnings
272 pages • paperback • 2006
ISBN/UID: 9781451655315
Format: Paperback
Language: English
Publisher: Free Press
Edition Pub Date: Not specified
Description
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imaginati...
Community Reviews
Content Warnings