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220 pages • missing pub info (view editions)
ISBN/UID: 9780521424042
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 29 November 1991
Description
The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the ...
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220 pages • missing pub info (view editions)
ISBN/UID: 9780521424042
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 29 November 1991
Description
The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the ...