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Book Information
160 pages • paperback • first pub 2015 • 3 editions
ISBN/UID: 9780134172811
Format: Paperback
Language: English
Publisher: New Riders Publishing
Edition Pub Date: 09 Aug 2015
Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...
Community Reviews
Content Warnings
160 pages • paperback • 2015
ISBN/UID: 9780134172811
Format: Paperback
Language: English
Publisher: New Riders Publishing
Edition Pub Date: 09 Aug 2015
Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...
Community Reviews
Content Warnings