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1536 pages • missing pub info (view editions)
ISBN/UID: 9781259924057
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 29 January 2018
Description
Essentials of Marketing pioneered an innovative structure--using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning ap...
Community Reviews
Content Warnings
1536 pages • missing pub info (view editions)
ISBN/UID: 9781259924057
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 29 January 2018
Description
Essentials of Marketing pioneered an innovative structure--using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning ap...
Community Reviews
Content Warnings