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229 pages • missing pub info (view editions)
ISBN/UID: 9783540769460
Format: Hardcover
Language: English
Publisher: Springer
Edition Pub Date: Not specified
Description
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand an...
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229 pages • missing pub info (view editions)
ISBN/UID: 9783540769460
Format: Hardcover
Language: English
Publisher: Springer
Edition Pub Date: Not specified
Description
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand an...