Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks by Richard Torrenzano, Mark Davis

Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

Richard Torrenzano, Mark Davis

304 pages • missing pub info (view editions)

nonfiction business computer science economics
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Description

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion ...

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