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Cerealizing America: The Unsweetened Story of American Breakfast Cereal by Bill Crawford, Scott Bruce

Cerealizing America: The Unsweetened Story of American Breakfast Cereal

Bill Crawford, Scott Bruce

312 pages 1995

2 editions

nonfiction business history informative medium-paced
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Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's ob...

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