Obywatel Coke. Kapitalizm według Coca-Coli by Bartow J. Elmore

Obywatel Coke. Kapitalizm według Coca-Coli

Bartow J. Elmore with Anna Zdziemborska (Translator)

missing page info Add in missing page information paperback 2014

8 editions

nonfiction business history informative slow-paced
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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary wate...

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