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Book Information
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ISBN/UID: 9788380623521
Format: Paperback
Language: Polish
Publisher: Rebis
Edition Pub Date: 03 Nov 2014
Description
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary wate...
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missing page info
ISBN/UID: 9788380623521
Format: Paperback
Language: Polish
Publisher: Rebis
Edition Pub Date: 03 Nov 2014
Description
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary wate...