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Influence: Science and Practice by Robert Cialdini

Influence: Science and Practice

Robert Cialdini

260 pages paperback

20 editions

nonfiction business self help informative medium-paced
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What are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advert...

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