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Services Marketing by Kenneth E. Clow, David L. Kurtz

Services Marketing

Kenneth E. Clow, David L. Kurtz

596 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevan...

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