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Minds Before Market Share by Wayne E. Pollard

Minds Before Market Share

Wayne E. Pollard

76 pages first pub 2005 (view editions)

informative medium-paced
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Description

About the Book Public relations is an art based on a science: psychology. PR can powerfully influence buying behavior and impact the bottom line of any company-even those with limited budgets. But many PR professionals and their clients fail to mi...

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