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510 pages • first pub 2015 (view editions)
ISBN/UID: 9781504019859
Format: Paperback
Language: English
Publisher: Open Road Media
Edition Pub Date: 27 October 2015
Description
A "highly entertaining history of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the paten...
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510 pages • first pub 2015 (view editions)
ISBN/UID: 9781504019859
Format: Paperback
Language: English
Publisher: Open Road Media
Edition Pub Date: 27 October 2015
Description
A "highly entertaining history of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the paten...