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Book Information
132 pages • paperback • 1 edition
ISBN/UID: 9781422128923
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Jan 2010
Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profita...
Community Reviews
Content Warnings
132 pages • paperback
ISBN/UID: 9781422128923
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Jan 2010
Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profita...
Community Reviews
Content Warnings