The Real Power of Brands: Putting Brands to Work in a Changing World by Stuart Crainer
The Real Power of Brands: Putting Brands to Work in a Changing World
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Stuart Crainer
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The Real Power of Brands: Putting Brands to Work in a Changing World

Financial Times

Stuart Crainer

224 pages • missing pub info (view editions)

nonfiction business economics medium-paced
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Description

This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.

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