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Book Information
384 pages • hardcover • first pub 2019 • 32 editions
ISBN/UID: 9780062388414
Format: Hardcover
Language: English
Publisher: William Morrow & Company
Edition Pub Date: 07 May 2019
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...
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Content Warnings
384 pages • hardcover • 2019
ISBN/UID: 9780062388414
Format: Hardcover
Language: English
Publisher: William Morrow & Company
Edition Pub Date: 07 May 2019
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...
Community Reviews
Content Warnings