Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell

Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

Frederick Newell

325 pages first pub 2000 (view editions)

nonfiction business informative medium-paced
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Description

Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategie...

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