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325 pages • first pub 2000 (view editions)
ISBN/UID: 9780071357753
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: 22 February 2000
Description
Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategie...
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325 pages • first pub 2000 (view editions)
ISBN/UID: 9780071357753
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: 22 February 2000
Description
Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategie...