Choosing a Crm Vendor: Best Practices, Pitfalls, and the Myth of the Turnkey Solution by Andrew Schultz

Choosing a Crm Vendor: Best Practices, Pitfalls, and the Myth of the Turnkey Solution

Andrew Schultz

192 pages • missing pub info (view editions)

nonfiction business computer science economics
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Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to compa...

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