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Book Information
780 pages • hardcover • 3 editions
ISBN/UID: 9781107069206
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 09 Sep 2015
Description
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive ...
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Content Warnings
780 pages • hardcover
ISBN/UID: 9781107069206
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 09 Sep 2015
Description
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive ...
Community Reviews
Content Warnings