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276 pages • hardcover • 3 editions
ISBN/UID: 9780521246958
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 27 Jun 1985
Description
How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, wo...
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276 pages • hardcover
ISBN/UID: 9780521246958
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 27 Jun 1985
Description
How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, wo...