Winning with Data in the Business of Sports: Crm and Analytics by Fiona Green
Winning with Data in the Business of Sports: Crm and Analytics

Fiona Green

Winning with Data in the Business of Sports: Crm and Analytics

Fiona Green

240 pages hardcover

2 editions

nonfiction business economics sports
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New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, performance, and income streams. This new edition of Winning with Data in the Business of Sports explains ...

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